For most of U.S. history, the word “rifle” was innocuous, offending no one. In the past decade or so, however, this has changed.

Now, to progressives, except those making violent movies in Hollywood, a gun is tantamount to hatred, especially hatred of children.

To wit: the National Rifle Association (NRA), founded in 1871, in New York City, is the go-to bogeyman and culprit after every mass shooting — even though no NRA member has been guilty of spraying a crowd with bullets.

A few days ago, David Hogg, a survivor of the Marjory Stoneman Douglas High School shooting in Parkland, Florida, and now an anti-gun zealot, staged a “die-in” to protest the Publix grocery-store chain for contributing to the campaign of Adam Putnam, a pro-NRA Republican candidate for governor of Florida.

Hundreds of protestors entered Publix stores in Florida to lie on the floors, pretending to be dead while holding anti-gun placards. Shoppers had to step over these “fake corpses” while buying their tomatoes. Not good for business.

Surprise (not): Publix caved by suspending all political contributions, to the left and the right, until executives “review” donation policies.

Instead, Todd Jones, CEO of Publix, should have called the cops to have all protestors arrested for trespassing and disorderly conduct.

But, because most CEOs are petrified of controversy and bad publicity, regardless of the reason, the protestors won. Alas, they will continue to win.

What did they win?

Attention, increased leverage to overpower and disrupt fearful businesses, and more branding headaches for the NRA.

Ironically, protests and movements to ban guns simply drive enthusiasm for them: purchases are spiking — even though Americans already own over 300 million. Accordingly, Oliver North, the

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