HTTP/2 200 date: Tue, 21 Jun 2022 14:32:48 GMT content-type: text/html; charset=UTF-8 vary: Accept-Encoding vary: Accept-Encoding vary: Accept-Encoding,Cookie set-cookie: __wpdm_client=520f2b33c3cc147bf7f8eadec623239e; secure; HttpOnly link: ; rel="https://api.w.org/" link: ; rel="alternate"; type="application/json" link: ; rel=shortlink x-powered-by: WP Engine x-cacheable: SHORT cache-control: max-age=600, must-revalidate x-cache: HIT: 10 x-cache-group: normal cf-cache-status: DYNAMIC expect-ct: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct" server: cloudflare cf-ray: 71ed74a3ff795ae0-IAD alt-svc: h3=":443"; ma=86400, h3-29=":443"; ma=86400 Philadelphia Campaign Targets Illegal Gun Purchases • NSSF
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NSSF, ATF, DOJ Emphasize ‘Don’t Lie for the Other Guy™’
Philadelphia, Pa. — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, NSSF®, the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ) are reminding the Greater Philadelphia area public that stiff penalties are in place for individuals convicted of such unlawful purchases. The campaign is in its 22nd year and is a cornerstone of the cooperative relationship of the firearm industry, law enforcement and retailers.
Billboard, radio, social media, streaming audio and digital advertisements for the “Don’t Lie for the Other Guy” program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.” The month-long public awareness campaign was officially launched today.
The Philadelphia area “Don’t Lie” campaign includes more than 11 outdoor billboards, digital bulletin boards and posters. There are also more than 450 radio spots playing and 600,000 digital streaming radio service impressions. On social media, “Don’t Lie” advertisements total more than 1.5 million targeted geofenced online mobile advertisements on Facebook and Instagram impressions. In addition, there will be more than 600 Philadelphia public transit advertisements on commuter rail and bus services. Philadelphia was chosen
