July 29, 2020
NEWTOWN, Conn.—NSSF®, the firearm industry trade association, is pleased to announce the launch of the all-new #RangeChallenge SMSeries. Launched in conjunction with National Shooting Sports Month®, the #RangeChallenge Series is designed to be an easy, user-friendly target-shooting activity any range can offer its customers starting in August. The first target in this new series, the #RangeChallenge Summer Shots Target, focuses on mentorship and will entertain everyone from those just getting started to seasoned target shooters.
“Experienced shooters we surveyed loved testing their skills on the games tied to the Summer Shots target, and novices working alongside mentors also had a great time with it,” said Zach Snow, NSSF Director, Retail & Range Business Development. “The #RangeChallenge Series presents our industry with a new and different target game activity with reward incentives to keep existing target shooters engaged while creating fun, welcoming experiences for people taking their First Shots® or getting reintroduced.”
The United States Concealed Carry Association (USCCA) has signed on to be the official Summer Shots target sponsor of the #RangeChallengeSeries. The USCCA is a membership organization that provides comprehensive education, training and legal protection to responsibly armed Americans across the nation.
“The USCCA advocates that regular practice is the key to good handgun skills and essential to anyone who owns or carries a firearm for self-defense,” said Snow. “They also know that having fun motivates people to practice more often. We’re grateful for their support of the #RangeChallenge Series and for providing a big dose of that motivation.”
“Our mission is to educate new gun owners, protect law-abiding USCCA Members, build safer communities and save lives,” said Tim Schmidt, USCCA President and Founder. “Now more than