June 30, 2020


Ongoing Support Aids in Efforts to Educate First-time Gun Buyers

and Builds on 2019 Results

NEWTOWN, Conn., and NAPERVILLE, Ill. – Vista Outdoor, a world leader in commercial, law enforcement and military ammunition and hunt/shoot accessories, has renewed its premiere sponsorship of NSSF’s Project ChildSafe®program for 2020. The continued sponsorship enhances previous partnerships between the two organizations and advances their shared goal of promoting safe firearm handling and responsible storage.

“We feel very strongly about our partnership with Project ChildSafe,” said Jason Vanderbrink, President of Ammunition within the Vista Outdoor[1] family. “It is the responsibility of all gun owners to ensure safe storage and proper handling. Project ChildSafe provides critical education and resources that advance each of these goals and promotes an enhanced culture of safety in the industry.”

NSSF® launched Project ChildSafe in 1999 as a nationwide initiative to promote firearm responsibility and provide safety education to all gun owners. The centerpiece of the program is its free firearm safety kits, which include a cable style gun lock and safety brochure. To date, the program has distributed more than 38 million free gun locks through partnerships with more than 15,000 law enforcement agencies across the country and in five U.S. territories.

The program is almost entirely funded by NSSF member companies. In recent years, demand for the kits and program resources has more than quadrupled. Donations, grants and corporate sponsorships from partners like Vista Outdoor and its brands Federal and CCI Ammunition, Bushnell, RCBS, Hoppe’s, Champion, Blackhawk and Primos are helping NSSF keep up with the demand.

“At a time when so many Americans are buying firearms for the first time, efforts to promote firearm safety and education are essential,” said Vishak Sankaran, President of Hunt and Shoot

Read more from our friends at the NSSF

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