April 27, 2020

NEWTOWN, Conn. — Our industry is invested in recruiting new participants, retaining current participants and re-activating lapsed participants in hunting and the shooting sports. These “R3” initiatives have gained traction over the past several years, including those supported by NSSF’s +ONESM Movement and National Shooting Sports Month®.

To help further all R3 efforts in hunting and the shooting sports, in 2018 NSSF set aside $1 million and created the NSSF Hunting Heritage Trust Grant Program[1]. Each year for 10 years starting in 2019, $100,000 in grants are made available for R3 projects across the country. Last year’s inaugural grant cycle awarded grants to five separate projects[2] that focused on R3 programs as varied as building mentor databases, increasing participation by women, college-level recruitment efforts and building R3 marketing toolkits for state wildlife agencies.

The 2020 Hunting Heritage Trust Grant Program is now open for application. The deadline for submissions is May 15, 2020. Information on how to apply and grant requirements is available here[3]. Questions regarding the application process should be directed to Jim Curcuruto, NSSF Director, Research & Market Development, at jcurcuruto [AT] nssf [DOT] org[4] or 203-426-1320 ext. 234, or Melanie Knox, NSSF Marketing Assistant, at mknox [AT] nssf [DOT] org[5] or 203-426-1320 ext. 270.


About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to www.nssf.org[6].


Media contact:
Bill Brassard[7]
203-426-1320 ext. 212

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