GBC News Archives

Sam never used the corporate discounts available to him through his National Rifle Association membership. It’s not like he doesn’t love a good deal — he just forgot they were available. A pharmaceutical salesman from suburban Cleveland, Sam says he’s never been much of an activist when it comes to leveraging his purchasing power. “I am pretty pragmatic about my shopping habits,” said the 40-something, who asked that his last name not be published. “While I look for convenience, I will go out of my way to purchase something if I was treated well by a company.” Until now.