June 12, 2019
Detroit Campaign Targets Illegal Gun Purchases
NSSF, ATF Emphasize ‘Don’t Lie for the Other GuyTM’
DETROIT — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation® (NSSF®) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) are reminding the Detroit public that stiff penalties are in place for individuals convicted of such purchases.
Billboard, radio and digital advertisements for the Don’t Lie for the Other Guy program have been purchased by NSSF in key locations throughout the region with the message, “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.”
The month-long public awareness campaign was officially launched today with a short program at the Bass Pro Shops, 4500 Baldwin Rd., Auburn Hills, Mich. Present at the event were representatives of the ATF Detroit Field Division, the U.S. Attorney’s Office for the Eastern District of Michigan, the Michigan State Police, Oakland County Sheriff’s Office, Wayne County Sheriff’s Office, Genesee County Sheriff’s Office, Detroit Police Department and NSSF.
More than 17.5 million impressions will be delivered via billboards, digital and social media advertising around Detroit along with 4.5 million impressions through 30-second radio spots airing on local stations. Detroit was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearms industry.
“As evidenced today, the firearms industry is proud of its longstanding cooperative relationship with the ATF and the entire law enforcement community by assisting them in their efforts to combat the criminal acquisition and misuse of firearms,” said NSSF Lawrence G. Keane, NSSF