June 10, 2019
NSSF, BJA Launch New Firearms Safety PSA: “Protect The People You Love”
New Video Urges Families to “Have the Talk” About Gun Safety
NEWTOWN, Conn., and WASHINGTON, D.C. – The National Shooting Sports Foundation® (NSSF®) and the Bureau of Justice Assistance (BJA) unveiled a new public service announcement (PSA), “Protect the People You Love,” to encourage families to talk about gun safety — regardless of whether they have a gun in the home.
The PSA, which is viewable and downloadable on the Project ChildSafe® website in time for National Safety Month this June, focuses on the false assumptions that children are unaware of firearms in the home or know not to touch them without permission. The 30-second spot emphasizes how families can help prevent firearms accidents by talking about gun safety with children. Further, storing firearms responsibly addresses the issue that many children are often familiar with where and how firearms are stored — much more than parents might think.
“Parents and caregivers talk to kids about big issues like drugs, sex and alcohol; we need to talk to our kids about gun safety as well. Even if you don’t own a gun yourself, having this conversation is vital,” said BJA Director Jon Adler. “If you don’t have this talk with your kids, they’re going to learn about guns from someone else, whether on TV or from friends, and chances are they aren’t going to learn what you’d want to teach them.”
As more Americans continue to purchase firearms for personal protection and safety, the importance of storing them responsibly is critical. Although the number of fatal firearms accidents is at historic lows, the fact remains